Who am I?
My name Itay Novik, I’m a Berlin based food designer; Israeli in origin with an Italian background.
I’m involved in a variety of culinary projects around Berlin and Brandenburg in different methods and aspects.
Elements of Food a culinary brand, based in Berlin, was opened at the start of 2015; it put itself as an aim-reconnecting people to their food. It may sound strange, as we never stopped eating. But food as we know it today, has very little to do with traditional methods of cooking. In fact, most of the food that is consumed today by the western society is prepared in factories and is bought, not from its direct growers. In the process, a lot of us also shed away their basic abilities to cook and to experience fresh food and real tastes. Think about it; when was the last time you tasted a fresh vegetable, considering that store-bought food is at least a few days old. Elements of Food is trying to reintroduce people to real and fresh food.